Amir Peay

Amir Peay James E. Pepper Distillery

Since 2008, Owner/Operator Amir Peay has dedicated himself to the re-establishment of the iconic Pepper whiskey brand and the resurrection of the historic distillery in Lexington. With over 25 years of experience in the fine drinks and whiskey industry, Peay has been recognized as ‘one of Kentucky’s finest global bourbon ambassadors’ (Eric Gregory, President, Kentucky Distillers Association). He received the prestigious 2021 Craft Member of the Year Award from the Distilled Spirits Council of the United States—an honor bestowed upon leaders for their contributions to advancing the craft distiller community.