Amir Peay, Owner & OperatorSince 2008, Amir Peay has led the revival of the iconic James E. Pepper whiskey brand and the resurrection of its historic distillery in Lexington, Kentucky. With decades of experience in the spirits industry, Peay has been recognized as “one of Kentucky’s finest global bourbon ambassadors” by Eric Gregory, President of the Kentucky Distillers Association. In 2021, he received the prestigious Craft Member of the Year Award from the Distilled Spirits Council of the United States, honoring his contributions to the advancement of the American craft distilling community. His insights on whiskey and the spirits industry have been featured by outlets including NPR, CNN, Forbes, and the Financial Times.
